Nathdwara Painting refers to a painting tradition and school of artists that emerged in Nathdwara, a town in Rajsamand district in the Western state of Rajasthan in India. Nathdwara paintings are of different sub-styles of which Pichhwai paintings are the most popular. The word Pichwai derives from the Sanskrit words ‘pich’ meaning back and ‘wais’ meaning hanging. These paintings are cloth paintings hung behind the image of the Hindu god Shrinathji.
The Nathdwara school is a subset of the Mewar school of painting and is seen as an important school in the 17th and 18th century miniature paintings. The sub-styles of Mewar painting include Udaigarh, Devgarh and Nathdwara as important centers of miniature production. The temple of Shrinathji is believed to have provided a boost to the art activities in the town. It is recorded that to avoid the oppression of the iconoclast Mughal emperor Aurangzeb, the image of Shrinathji, a child manifestation of Krishna was installed in Nathdwara in 1670 by Goswami priests from Mathura. After this, many artists, including the famous Acharya Gopinathji, motivated by religious fervor came and created paintings of Srinathji.
Text source – Wikipedia